Recycling has advanced dramatically over the last 15 years to the point where paper can be 'born again' and be environmentally sound without compromising print quality, or carrying price premium.

Papermaking fibre recovered from post-consumer waste can be as clean as it is in its virgin state. Paper previously used can thus be 'born again' to be employed for the same kind of work.

We choose to use the two 'born again' papers in the 9lives range. With 80% recovered fibre content, 9lives 80 is the ideal choice for conveying the strongest environmental message, and is ideal for flagship communications.

With a guaranteed 55% recovered fibre content, 9lives 55 is suitable for a wide range of less high profile, but equally quality-sensitive print.

9lives satisfies the increasing demand for paper that does not compromise quality and that will not cost the earth.